Monday, July 03, 2006

Slow and Steady Wins the Race

For the past few weeks at the Jackson household a CD has been playing, almost non-stop, with the tunes to a "kids" musical. I can even hear it playing now, from the portable CD player near our piano. Rachel dances to the tunes, sings the songs and even tries her hand accompanying them on the piano. Does a pretty good job, too!

When I was a kid, there wasn't the myriad of summer camps that we have now. We didn't really need them then. Whatever the season, it seemed we found much more interesting things to do outdoors than in. There are probably more cool things to do outdoors nowadays, too - we've just allowed ourselves to become hypnotized by the TV, "now with over 500 channels!"

Rachel with Jessica and teacher Lori Santos of the Naples Community TheatreIn any case, at Rachel's age, and with the summer heat, we signed her up for Acting Camp at the Naples Community Theatre. The two week intensive had her singing songs of Aesop's Fables. What a learning experience for us! Imagine hearing the wisdom of Aesop ringing through your house for two or three weeks?

One wonders how one person can be blessed with so much wisdom.

Among the "look before you leap", "don't count your chickens before they hatch", and "never cry wolf", is my favorite and applies in a major way to my work with Google AdSense, YPN or any contextual ad methodology. And that one is: Slow and Steady Wins the Race!

Remember the tortoise and the hare? Who doesn't? Yes, the tortoise won by simply being consistent at the task before him. The hare, on the other hand, wanted instant gratification - but thought so much of his rapid plan that he assumed he had the luxury of taking a nap.

Many moons ago, when a friend and I were creating one of the first radio networks in Brazil, he took me aside and said, Dave - if you climb the ladder too fast, you're going to miss a few rungs and fall. It's best to take each step slowly and solidly. Wow, what great advice - which has helped me through my entire life.

So, please leave with this - this business of building great income with contextual advertising is not something you will make quickly. As a matter of fact, many make some "good" money quickly by using poorly thought out strategies - but end up back at near zero because their system doesn't work long-term.

Remember, you need to build a strong foundation. Machine-gunning hundreds of spammy websites with little content of value is not only a poor game plan, but will get you delisted in days - and all of your work will be in vain.

When you see systems, programs, such as the one I've been evaluating over the past few weeks, (AdSense Wealth Empire), and you wonder how these fellows can possibly make that kind of money with Google AdSense, you must know that they went about the challenge much the same way the tortoise did - one solid step at a time. It takes time to build a solid game plan.

And that's something the hare couldn't appreciate.

Slow and steady does win the race.


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