Tuesday, June 26, 2007

AdSense Discipline

Out of all the keys to making web publishing work, this one is the one you need most. A frequent question asked is, Dave, how did you become so successful in the game. My answer is always the same: Discipline.

Few people are natural with it. Most people struggle with it.

A good explanation would be: That which keeps you going after all the motivation to do the action has disappeared.

I once asked good friend Chris Widener how he keeps writing his awesome newsletter and books. He told me that it took great discipline, but once he got into it - it came more routine. In other words, if you work against the voice inside that says sit on the couch and watch some more of the Travel Channel, you will get to the point where it becomes a part of you.

Discipline is simply a decision. It's an easy decision that is hard to carry out. You choose to do what you need to rather than not.

My kids often watch what I eat, because I have a condition called Celiac, where I cannot eat anything that has wheat gluten in it. And that's about everything. But, I am not wasting away... in fact, there's enough out there to keep me watching the scales.

But the temptation is always there. Pizza still smells great. So does warm bread. A nice bowl of cereal - yum... but, full of wheat.

So my kids tell me I must have a lot of discipline not to eat the pasta or bread. But I know what would happen if I neglected my condition. My health would quickly go downhill. Maybe even life-threatening.

What I want you to do is consider this business a choice. One that will eventually bring you health, financially. And that you must decide to be serious about it. Knowing that you can't partake of the table with wheat. You must accept that if you don't discipline yourself to do what it takes each day to make this work, that you're doomed for failure.

We'll be starting in earnest in a short time. Wax on, wax off. Discipline is needed. My scheduling sent to your e-mail address will help - but you must do the work.

I know you will.