Monday, May 15, 2006

Increase Revenue Using AdSense Tools

Air Nautique 216 in FloridaIt can be very easy to get lazy about maintaining your campaigns once the money starts to flow in. This is typical in every single home-based business, and most businesses in general. You achieve a little success and get comfortable.

One of my passions is wakeboarding. It's fun and can really wear you out. After a good day on the river, you are dreaming of driving home and eating, then relaxing in front of the TV.

As much as I'd love to do just that, I know that I don't have that luxury. Yes, I have the boat, and the car to tow it. The river is about 45 minutes away. But what has become a ritual with the family is to clean the boat up after we finish.

We do it right there at the river, just after pulling the boat up out of the water. Out come the white towels and spray bottles of white vinegar and water. The hull gets sprayed down and wiped off, taking off any residue from the river. And the boat is readied for the next time we want to take it out.

Now, I don't have to be that picky, but I am. With the great time we have on the river, the last thing anyone wants to do is clean a boat. But it must be done.

The same with your contextual ad campaigns. When the money starts flowing in, you still need the discipline to sit down and evaluate what is happening. Take a look at every parameter you can change and ask yourself if there is any way you can tweak it for the better.

When is the best time to do this? If you work full time, this is something you can do in the evening, maybe in trade for one of those TV shows that is NOT paying you the money your campaign is. And you don't need to do it every day - but every day would be my choice. Things can change rather quickly in this arena.

Lock in a time, and make it like cleaning the boat. It's got to be done in order for you to continue to reap the benefits. Don't get lazy about it.