Wednesday, January 31, 2007

How Real is Click Fraud?

Both Google and Yahoo report they are spending small fortunes on click fraud, Click Forensics just updated their Click Fraud Index with the latest numbers from last quarter. And, the short end of it is that it's up almost a half a percentage point.

Around 3000 advertisers are tracked by Click Forensics - both large and small.

What are the fraudsters clicking on? High-priced terms. Makes sense. If you're going to be a crook, go after the big money. Takes the same amount of effort, no?

Top five PPC term costs were: retail, financial services, health and fitness, technology, and entertainment.

More details in Click Forensics's press release.