The Sam's Club Christmas Catalog

It arrived today. Without fanfare. Along with the other mail, bills, etc.

It's this year's Sam's Club - Gifts 2006 Christmas Catalog!

From the outside it is so much like any other gift catalog that I tossed it aside. Then I took it in the bathroom, thinking there might be something new and interesting to see.

On the inside cover, I thought I was reading the Neimann Marcus Christmas Catalog. At first, I thought it must be a model of a Cessna Citation Mustang. Not the real thing. After all, we're talking Sam's Club, where I buy chips and socks and nice Dockers.

But it's the real thing. With a price tag of $2,734,600!

Want one? I do. How cool would that be to fly around in your own private jet? Some of my friends do - but I haven't reached that "level" yet.

There are several other "cool" once-in-a-lifetime packages in the catalog. But, you may be asking what this has to do with making money with contextual ads? Well, for one, I love the content of the new catalog.

I don't normally toss the Sam's or Costco catalogs because I know they'll have something in them of value. This time around Sam's blew my socks off.

The draw is the association with those stores. I go there because they have things I look for (think search/keywords). And when I open the doors or the catalog in this case, I am greeted with something I definitely "click" on - the Citation.

Nice lesson to offer great content that will blow away your audience.