Thursday, November 02, 2006

The Importance of Privacy

David Faber of CNBCTwo stories coming out the same week on privacy issues made me curious.

Do the "big brothers" really glean more information than they are letting on? If you think not, I think you're in for a surprise.

Two groups, the Center for Digital Democracy and the U.S. Public Interest Research Group have petitioned the Federal Trade Commission to look into among other things, how software giants track consumers' Internet activity.

And David Faber of CNBC presented his finding in his "Big Brother - Big Business", shows how Google records every search that has ever been conducted by anyone who uses Google. Kinda scary stuff.

Here's what I take away from this.

If you are trying to separate your AdSense sites, make sure you don't provide a back door link to someone like Microsoft (MSN), or Google, by using their Desktop searches. These technologies are linked to the Mother Station and provide it with a list of your sites.

Paranoia? Maybe. But two firms think differently and want the Feds to investigate if our privacy is being jeopardized.

What do you think?

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