Sunday, October 29, 2006

Google AdSense Channels

I've been asked what are Google AdSense Channels and why would you use them?

First, if you've followed anything that I do, you know I'm into logging every nuance. So, how can AdSense Channels help?

Let's say you run a sports website and you've placed a leaderboard at the top and bottom of every page. To track performance of the ad placement, you create two channels - "top-leaderboard" and "bottom-leaderboard". The channel code goes in the AdSense code on your website.

If you want to hone in on more specifics, say you want to know about the top leaderboard ad on your hockey page, you can do this with what Google AdSense called "Multiple Channels". Up to five different channels can be assigned to one ad block. Now you can assign "top-leaderboard" and "hockey score page" to that leaderboard ad on the hockey score page on your site. No need to generate a separate code for each block. With the Multiple Channels, you can create unlimited combinations to follow your metrics.

Remember that each channel is going to report its own ad impression, so say you have all five channels on one block, you'll get five channel impressions for each page view.

Great tool. Use in good health.

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