Thursday, April 13, 2006

How to Find Great Keywords

Want to know a free and easy way to find great keywords? Well, one requirement is that you have a valid Google AdWords account, because the tools I'm going to talk about is Google's own Keyword Tool - improved version!

I talk about finding niches in areas you are comfortable writing about. And one of the reasons for this is so you always have great content for your site. What happens when you have little rapport with your subject is your ideas dry up and your site goes stagnant.

One tip I teach is using keyword generators, be they paid for or free; these are memory joggers of the best sort and can do wonders if you can really find out how they will perform in the real world.

As always, I like "real world" examples - so let's try one here.

For the keyword iPod, in the first screen shot, we can see Avg Search Volume (very useful), and Search Volume Trends - plus the highest month. So, for "xplay", I note that January was the month with most searches for that iPod niche word. There's more...

Google AdWords Keyword Tool screenshot showing Search Volume Trends
On the next screen shot, (just click on it to make it to where you can read it), you can enter your Google AdWords Keyword Tool screenshot showing Cost Per Clickmaximum cost per click that you're willing to pay, and the Keyword Tool will calculate at what position it feels your ad will be placed based on that keyword. Pretty snazzy, but I have found these numbers to be a little low. Plan spending more to get the top spots.


Google AdWords Keyword Tool screenshot showing competition And, lastly, there's a useful screen that tells us how heavy the current text ad competition is. This is good because at a glance you can tell if it's worth considering placing ads.

Remember, we want in the top four spots spending up to five cents per click. Unless the keyword is converting at a much higher rate, it won't pay to get real competitive - and this is where the Google AdWords Keyword Tool helps.

Don't forget, you can then take your new found group of keywords, create an ad and run it for a day or so live in AdWords. Watch your results. You may be very surprised at what you find - a new niche that people are hungry for!

Lots of homework there... we'll talk soon!
Dave

1 comment:

Yuvi said...

Really helpful blog!