Wednesday, October 26, 2005

How to Make More Money with AdSense

It's been quite a week for us here in Southwest Florida. Category 3 Hurricane Wilma struck on October 23rd, 2005, at around 6 AM. The Naples Daily News headlines read, "Lucky No More". But as we all knew, nothing could have been further from the truth.

Not only were we "lucky", (a term I don't believe in), we obviously had God's favor.

Sure, some people lost a lot. But the majority did not suffer much structural loss. The power was out for a few days, and pockets didn't receive power until later in the week. Comparatively speaking, we were "blessed".

As the clean up continues after a major event like this, you find yourself diverting from your norm. Today you need milk, so you jump in the car and head off to the supermarket. Quickly, you remember there are three trees still down on the road you routinely travel.

With a grumble, you turn the car around and head back two blocks to catch Airport Road to take you on a slight detour to the supermarket. What is no doubt a few miles longer turns out to be... wait!! You realize you actually made it 5 minutes quicker going this way!

Can that be? You check your watch again, but sure enough, the new found route - even though it is longer in miles - is faster than the way you've been going for years. But what made us change?

Well, in this case, it took a major hurricane.

If you've been in the Google AdSense program for any length of time, chances are you have been displaying them the same way practically since the beginning. You glance every few days at your AdSense totals and smile. A few people are actually clicking on the ads and you're making money from a source you had not made money from before. Life is good.

Then, through some enlightened way, you land on this page, read the story about the hurricane and decide that a change must be made (at least some experimenting at different ways to display your ads).

For me, it took a road blocked by downed trees. For you, let this post shake you into AdSense experimentation.

Try the large block in the top left corner of your site, above the "fold". Let it run for a week. Track your findings. Keep a journal of what you find.

Most of you will move the ads around, see the results change - possibly down - and yank them before giving them a fair shake. In addition, I've found that 95% of my readers never bother to track their findings. Fewer still keep a journal.

Make a commitment to experiment. One change could double your earnings. Keep content fresh and current. And let me know how you're doing.

I found a quicker way to the supermarket. I also make a nice living with AdSense.

Join me.

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