Monday, October 03, 2005

Create a Newsletter

Perhaps you don't think you can write good copy for a weekly or monthly newsletter, but can you gather information? Most people can use a search engine, and read the trade magazines. And this is what you will need to do to get a newsletter off the ground.

Why a newsletter? Because it's a great way to keep people informed of updates to your posts.

But you must have good content for your newsletter as well. What you can do is use the major search engines to your advantage. Research areas that are in your keyword collection you are using for the topic you are presenting.

For instance, if you wanted to capture a niche on iPods and accessories, it would be very easy to create a newsletter listing places on the web where we could find the latest reviews. If you actually own an iPod, you could write your opinion on a certain feature. This could take up the whole newsletter. It doesn't have to be fancy, just great content - remember - content is king.

Don't copy other people's work. Read it and form your own opinion. That is the very best way to create value - people actually "value" other people's opinions. We value that more than we value the song and dance of the manufacturer.

Here are some fantastic resources for creating newsletters:

That will get you started. Try Constant Contact, I highly recommend them.

And don't forget the whole reason to create a newsletter: tell others about your blog updates!

Tell me about your trials and success. Let me know how I can help you.

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