Day Seven - Site Four

It's raining cats and dogs here and just a great time to get some work in. I've been showing you a scheduled way to put up a number of websites with great content and get them profitable for you by the end of the project.

Today we're at day seven and it's time for website number four. Have you thought about what you're going to create? It is easy to get articles - you just need to make sure they are rewritten to they are nothing like what is currently on the Internet. You can probably do a better job anyway.

Now you'll need five articles, so hope your fingers are rested and you're ready to go. We'll also need a full domain name and website to post the five articles to, so make sure you have that ready to go.

As far as articles, I have to stress again that you need to be thinking of something that many people search for, but where there's not a ton of content already written on that subject. And what is too much? Well, when you search, the results is how many pages that keyword appears on (of pages indexed in the search engine). So even though there are over a hundred thousand results - don't worry - you can quickly get near the top of the heap if there is not a lot of competition (millions of pages).

Take for instance a site I have on Immigration. I registered this domain long ago when a friend of mine from Brazil won the Green Card Lottery and brought his whole family to the United States. Today, I post to it almost everyday and it is well indexed and I already get a return on the site. And it's just going to grow!

How do I know? I am using the same formula that I'm using here. And you'll learn as the course goes on.

My website number four is about foreclosure. I didn't like the topic 100 percent, but I thought with the level of interest on this topic, I'm bound to get some of the traffic doing what I do.

Day Six - Site Number Three Complete

Today you should have site number three up and done and looking complete. I am happy to report, at least when I checked it, the Yahoo Publisher Network ads were working well on my third site about where to find good puppies. The problem with YPN ads is that because of their limited inventory, you won't have as many geo-targeted ads as Google. Back in 2006, YPN was for me, top notch. The ads running were relevant. You got good CTR because of this, and man, the payout was really good - sometimes $5 a click. Those days are gone for now, but the formula I am spelling out for you works well, too. The idea is that you're going to have enough content out in the search engines. I can't stress enough how important it is to be patient and not to cut short or modify the steps.

So today, go back over your three sites and make sure everything is working, links, ads, copy makes sense and looks great. It you want me to take a look at any of your sites, drop me an e-mail.

Tomorrow, get ready for website number four. We're going to get that fourth website up and running with fresh content not found anywhere else on the Internet.

How Many Link Blocks Can I Have?

If you create websites specifically for displaying Google AdSense ads, listen up.

Google announced yesterday in their updated Policies, that if you are using their ads on your pages, your pages have to line up with their Landing Page Quality Guidelines. As I've preached, your pages must be of outstanding quality content and very easy to navigate. Anything less, and Google can pull the plug on your "partnership".

Next, they said we can have three link blocks on each page. That's great, because these links often add a lot of revenue on pages that have good content. Naturally, know that when people click the link, they're gone from your site.

Also note that links typically pay less than actual ads.

AdSense Hypocrisy

I am sure Brute had a witty return to Caesar's "Et tu, Brute?" Something along the line, "No, Caesar... not ME!" And yet we know he was caught in the act of being, to Caesar, anyway, a hypocrite. He talked one thing, and yet, he was guilty of the same.

Since the beginning of web servers, we've always had the server logs, which tell where our traffic is coming from. Recently I found a few hits on one of my websites from a site called AdsBlackList. With a name like that - you want to check it out.

In a nutshell, AdsBlackList is a live database of what AdSense publishers who know of this site, consider to be MFA (Made for AdSense pages) advertisers. Typically, these advertisers are looking for the lowest paying click, so it makes sense that if you could, you'd want to blacklist them using the AdSense Competitive Ad Tool.

My site was flagged because the domain name contained the word "four". I'm sure you've seen the AdSense ads with fourtopsites or bestfoursites, etc. These sites contain little, if no content, and have a few blocks of Google AdSense or Yahoo Publisher ads on them. And many of these types use the AdWords program to drive traffic to their sites.

Everything sounds okay and makes sense until I stumbled on a thread in the Digital Point Forums that discusses the AdsBlackList service and how members are adding sites. So I decided to check out a few of the pages of these members - hoping to find great sites full of content and nothing obvious in the way of blatant ads all over the place.

Here's a few for your enjoyment:

http://environmentalchemistry.blogspot.com/
http://www.healthythings-online.com/
http://www.free-legal-formsonline.com/
http://www.lasereyesurgeryhelp.com/
http://www.freelinksdirectory.net/
http://happy-mind.blogspot.com/
http://www.healthtu.com/

It just hit me as hypocritical that these fellows (and a few gals) would post about doing away with MFA sites when most of their own sites are the very same thing. But I'm sure they would be like Brute and say, "not ME!"

Here's the problem with this sort of thinking.

First, you're assuming that Google does nothing but toss up relevant ads that fit your content and their network location. But there is much more in play.

• Google measures what other pages are on your site you are monetizing.
• Google measures what other pages you are monetizing across your "network" of sites.
• Google measures if the page you are monetizing is a good landing page, based on content, pictures (if you have or don't), tags, size of your description meta tag, inbound links and their quality.

And this is just the beginning.

It's dangerous to think that by blocking sites you'll fool Google into serving better paying ads. Remember that Google also owns the site where you are putting the competitive URL's - they know who you're trying to block.

So, what's the answer?

• Make sure the pages you are monetizing are quality pages, not apparent MFA pages.
• Make sure that if you get links, that you get them from within the content of another, similar site. What?! Yes, that's right - links from link farms or from high PR pages... such as those you see in the left or right hand column of a site, are pretty worthless. Google is looking for links from within a story about your site. For instance... say your site was about Bass Fishing Boats. If I made a link from this site to your site with a URL in the right column, you would get negligible power. However, if I made and entire post about how cool bass fishing is and that your site had the best selection of boats... well, that's a grand recommendation. The type Google "loves!"

Pass this along to a friend and begin to change your own sites this year and you'll see how traffic will rise and so will your Google revenue.