If you create websites specifically for displaying Google AdSense ads, listen up.
Google announced yesterday in their updated Policies, that if you are using their ads on your pages, your pages have to line up with their Landing Page Quality Guidelines. As I've preached, your pages must be of outstanding quality content and very easy to navigate. Anything less, and Google can pull the plug on your "partnership".
Next, they said we can have three link blocks on each page. That's great, because these links often add a lot of revenue on pages that have good content. Naturally, know that when people click the link, they're gone from your site.
Also note that links typically pay less than actual ads.
Showing posts with label Google's Landing Page Rules. Show all posts
Showing posts with label Google's Landing Page Rules. Show all posts
Thursday, June 07, 2007
Monday, November 13, 2006
Google's Landing Page Reviews
Today, through a live chat with a Google Specialist, I was informed that for one keyword, my landing page had been reviewed. This particular keyword went from .10 to .50. Naturally, I wanted to know why?
Because I practice what I preach, I've made sure since the beginning that if I create an ad about skateboards, the landing page is going to be all about skateboards. What have I been saying over the past year? Quality content is king.
Unfortunately for Google, the Internet is bigger than they can handle. So, they enroll software to check sites for them. Upon asking the specialist, this was my case. As a matter of fact, for my keyword, there is only one advertiser - with an ad that has nothing to do with the keyword!
According to Google, this is fine. As long as they pay the penalty. So, my question was - so it's okay to give the user a bad experience at the cost of the keyword penalty? The answer was - yes. Google thinks this is okay.
How would I do this if I were Google? I would provide a better, easier way for users to provide feedback to objectionable sites. Let them voice their opinion. Then, a scorecard would have to be kept. Much like accumulating tickets.
Imagine if our justice system was run by robots.
I can see where click-fraud could be a problem with a feedback system. However, the same system Google has in place to expose click-fraud could be used to track abusers.
Bottomline, Google needs to get humans involved when good sites and good users are penalized.
Because I practice what I preach, I've made sure since the beginning that if I create an ad about skateboards, the landing page is going to be all about skateboards. What have I been saying over the past year? Quality content is king.
Unfortunately for Google, the Internet is bigger than they can handle. So, they enroll software to check sites for them. Upon asking the specialist, this was my case. As a matter of fact, for my keyword, there is only one advertiser - with an ad that has nothing to do with the keyword!
According to Google, this is fine. As long as they pay the penalty. So, my question was - so it's okay to give the user a bad experience at the cost of the keyword penalty? The answer was - yes. Google thinks this is okay.
How would I do this if I were Google? I would provide a better, easier way for users to provide feedback to objectionable sites. Let them voice their opinion. Then, a scorecard would have to be kept. Much like accumulating tickets.
Imagine if our justice system was run by robots.
I can see where click-fraud could be a problem with a feedback system. However, the same system Google has in place to expose click-fraud could be used to track abusers.
Bottomline, Google needs to get humans involved when good sites and good users are penalized.
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