Watch How It's Done - Google AdSense Earnings

You don't have a list, like a lot of those jokers who advertise to buy their package. They got a following because one person who had a list, advertised to that list and thus created a new list... and so on. If there's a way to make a list quickly with a site and a little bit of traffic - I'd like to see it. It just doesn't happen... and therefore the list guys get richer from your $47 or $97 or $997, and you can't figure out how to make it work. Will they let you advertise to their list? Keep dreaming.

So, here's a little experiment that you can surely do, using a website, Google AdSense, some nice content, and some elbow grease... work. If this doesn't work, you're not putting in the work.

I don't expect to see life out of this for at least six months - but maybe we'll get lucky. In any event, this is how it's done and what has been making many a good living for a long time.

I suggest you subscribe and grab a coffee or tea and read up. My next posts will keep you linked on how you can really make money with AdSense.

Let's get started.

Blueprint for a Web Based Business

It's a sunny day in Naples, Florida. We did our Saturday morning routine by having brunch down at the magnificent Naples Beach Hotel and Golf Club right on the Gulf of Mexico.

From your table you can gaze out at the sea and take in the gulls flying effortlessly by, the beautiful sailboats that dot the horizon, or a few kids starting their first sand castles of the day.

This is a day I normally take off, but wanted to update you on how well the 90 day challenge is starting off. Actually, I'm changing the name. It runs over 90 days - but I want the title to be more specific to the course.

During one of our discussion sessions, I realized that most are focusing on too many things in an effort to have one thing float to the top as the money maker. And I'm not talking about multiple streams of income. I'm all for that.

I'm talking about trying PPC, Directory submits, link exchanges, ghostwriters, templates, PHP rewrites, the whole gamut. You can't focus on all these and do justice to any. We went over that and it's really a big mistake. Don't fall into this trap yourself, even if you are making marginal profits.

Another thing that came up was again in the area of focus. Most people found after the first few days that the program gets monotonous. And that's the reason that the field is so wide open for people who want to get into this market. Most drop off before payday. You must remain focused and that's why I believe this program is so great. You just do what you need to on that day and wait until tomorrow. But even if it is monotony, you still do it - knowing that if you stick to it, payoff will come.

Will everyone in the program make money? I believe so... but it's really up to what keywords they work with. I am doing my best to help them choose wisely. But remember, not every keyword is a winner. That's why we work with a dozen sites in the course.

Someone asked to sneak a site for people reading here to watch over time, and I've agreed to do that. Stay tuned.

The Art of Combining Niches

There are so many flaws in the work of most struggling for any Internet marketing profits, I would love to have a token percentage of money lost to the PPC and CPC advertising giants. Still, I feel the need to help.

It's true that once the cat is out of the bag, the airtight plan you had to retire on progressively spins out less and less fortune. That's why many of us who make a great living off the Internet don't open our hand. You dilute the mix. Just makes sense.

However, I have not been quiet about the majority of my findings that if followed, could set you free. The problem I find time and again is that people are too lazy (busy?) to read it all and follow. We live in a quick-fix world; Internet marketing should reward us for simply participating, no?

One great tip, especially for those who are stating they can't seem to make a profit with AdSense and AdWords, is by combining niches. More on that in a second.

The beauty of the Google AdWords system is that it allows you to create an ad that can be displayed on their Content Network for mere pennies a click. I have several campaigns that run a penny a click on my ad.

But the fact of the matter is that on the Content Network, people are not looking for you.

On the Search Network, they are.

If you can remember that, your chances of success in creating a low-costing ad (0.01 is nice), and sending that traffic to a page displaying ads that pay you $1.00 a click is good. Why?

Because when people are really searching for you or your great ad, IF they click on it, it's only because that barely caught their attention. Remember, they weren't looking for you. You're just comic relief on an otherwise boring page. Or, possibly, a footnote on someone's page. (Depends on where your ad appears on their page.)

So, remember, converting those people who wandered half-awake to your page, is a major challenge. Your ad and your landing page should reflect this. Wake them up with great copy.

With AdWords Content Network groups, you must come up with a quiver of keywords that will help Google know where to serve your ad. For example, if you are targeting mountain bikers, you will be competing big-time with other mountain-biking companies if your keywords have to do with that sport. Chances are, unless few companies are using the Content Network to advertise, your ad won't even show up - unless you fund it well - say $0.10 or more a click.

But then your conversion ratio has to be unbelievably high - around 10% or more - to make any profit.

So what do you do? Well, okay, what else do mountain-bikers like to do? Kayak? Climbing? Adventure types? YES!

I like mountain biking and do read a few sites on wake boarding, because I like that as well. So what if there's a mountain biking ad in my wake boarding site? If I'm bored with the content, I would probably click to find out if I need the latest gizmo in biking. Just a thought... that works for me.

And for all the Keyword Elite users, quit targeting the top money keywords. Start with something smaller - with a low R/S ratio. You'll profit less per click, but you'll get far more conversions.